marketing plan

Properties Unlimited Realty, LLC makes every effort to market each property as effectively as possible. In the next couple of pages, you will learn how most buyers search for properties and how we utilize those avenues to direct buyers’ attention to your property.

ELECTRONIC MEDIA:

According to a national survey of over 25,000 people who bought or sold homes in 2012 conducted by the National Association of Realtors, 90% of buyers used the internet in their property search. For 41% of the aforementioned buyers, the internet was the first step in their property search. To capture as many web surfers as possible, we post our listed properties on over 30 sites. Including, but not limited to:

  • Properties-Unlimited.com
  • Mountrushmoremls.com
  • Bhmls.com
  • Realtor.com
  • HomesandLand.com
  • CLRSearch.com
  • Condo.com
  • FrontDoor.com
  • Google Base
  • HomeGain.com
  • HomeScout.com
  • HotPads.com
  • HouseLocator.com
  • Oodle.com
  • Trulia.com
  • Yahoo.com
  • Zillow.com
  • Facebook.com/Properties.Unlimited.Realty

LOCAL REALTORS®:

The second most commonly used source of information for buyers was their REALTOR®. Unlike most offices, Properties Unlimited chooses to be a subscribing member of both local Multiple Listing Boards {the Mount Rushmore Area Association (serving the communities of Spearfish, Sturgis, Whitewood, Belle Fourche, Newell and southern Black Hills communities) and the Black Hills Board (serving Rapid City, Box Elder, and surrounding areas) to capture the attention of as many agents & their clients as possible. Between the two MLS boards, our listings are exposed to over 600 local REALTORS® and their clients.

To provide local REALTORS® a chance to preview our listings for their sphere of influence, we participate in a weekly Realtor Open House Tour, featuring each recently listed home on the tour within the first week or two of the home entering the market.

YARD SIGNS:

Tried and true in the world of real estate, traditional yard signs are the third most common way buyers search for properties. We have an arsenal of signs ranging from our traditional metal frame yard signs to custom-created banners for commercial properties and larger lot signs. Our black, white, and gold logo is sharp enough to attract buyers’ attention and professional enough to retain each property’s element of class.

INDIVIDUALIZED MARKETING:

Beyond the top three in successful real estate marketing, buyers’ home searches become as varied in method and means as the buyers themselves. Depending on the type of property, the type of buyer, the area, and the local real estate climate: home magazines, builders, open houses, newspaper print ads, relocation companies, television advertising, and billboard signs round out the top ten of the most common information sources used by buyers.

When Properties Unlimited Realty lists a property, we use our past experience, our professional expertise, and the preferences of each individual seller to formulate a marketing plan that is a unique and effective mix of all of these elements.